Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "intersport"
Intersport Ski Hire back with new viral campaign

Intersport Ski Hire back with new viral campaign

Last January we reported on Intersport Ski Hire’s great guerrilla campaign on the Paris Metro. On that occasion, they took over a Metro station for the morning, getting the brand out in front of potential customers and creating a social buzz. These new videos, posted to YouTube this week, shows that their intrepid skiers are...
Intersport Ski Hire go underground with guerrilla marketing in Paris

Intersport Ski Hire go underground with guerrilla marketing in Paris

At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to  take over a Paris Metro station.  The idea was to create a unique way of communicating their message to the public, as well as creating some cool...