Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "linkedin"
Five Quick Tips We Picked Up at Brighton SEO

Five Quick Tips We Picked Up at Brighton SEO

        There were so many great ideas at the excellent Brighton SEO last week.  Here’s a few quick tips I picked up from the day: 1. Build your own voucher discount page There’s an increasing trend of consumers defaulting to organisations like QuidCo, or simply searching for ‘voucher codes':       So why...
How to turn a pile of snow into guerrilla marketing

How to turn a pile of snow into guerrilla marketing

We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?).    It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort.   Hey, it’s only 30km, and you’re in your car already, why not head...
Facebook introduces scheduled posts and new admin categories

Facebook introduces scheduled posts and new admin categories

Last week saw two excellent improvements by Facebook to features available to page owners. Schedule posts within Facebook Firstly, it is now possible to schedule posts to go live at a specific time within Facebook.  Previously page owners had to use third party applications such as Hootsuite or Tweetdeck. Now all page owners need to...
Should you Photoshop your Facebook Cover Photo?

Should you Photoshop your Facebook Cover Photo?

Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it.  But if you are just making a  beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Video without words shows off the best of Zermatt in summer

Video without words shows off the best of Zermatt in summer

Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values.  It just needs to be good. Perhaps the only way this could have been improved would...
Great use of Facebook Timeline Cover Photo by Thredbo Ski Resort

Great use of Facebook Timeline Cover Photo by Thredbo Ski Resort

As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo. They have been counting down the number of days to the start of the season since 37 days to go: By changing the Cover Photo every day,...