Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "linkedin"
Facebook competition rules: if Manchester United break them, then should you too?

Facebook competition rules: if Manchester United break them, then should you too?

Well informed social media and online marketing managers will know that Facebook has a number of restrictions on how you can run competitions. However, when we saw this post from Manchester United earlier today, we started to wonder if they matter: The rules… The current guidelines were written in 2009, and were designed to distance...
'Ski Holiday' searches by UK market increase for first time in four years

‘Ski Holiday’ searches by UK market increase for first time in four years

Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...
Utah Tourism launch unique ad campaign on San Francisco subway

Utah Tourism launch unique ad campaign on San Francisco subway

Visitors to San Francisco’s Montgomery Street Station have recently been treated to a unique viewing of one of Utah’s scenic icons, Delicate Arch. It’s all part of the Utah Office of Tourism‘s USD2.2m ‘Utah Life Elevated‘ advertising campaign. Utah Tourism’s advertising agency, Salt Lake City-based Struck, unveiled a one-of-a-kind outdoor advertising effort that focuses on...
Mattel send Barbie bald after Facebook campaign

Mattel send Barbie bald after Facebook campaign

In our current social media led world, brands need to be continually monitoring what is being said about them online. Toy manufacturer, Mattel, recently did wonders for their own brand loyalty by responding to a parent-inspired Facebook page called ‘Beautiful and Bald Barbie!  Let’s see if we can get this made‘ for children who have...
STA Travel success with 'Win a Job in Australia' Facebook campaign

STA Travel success with ‘Win a Job in Australia’ Facebook campaign

At Skipedia we are always looking out for great practice on Facebook. STA Facebook app is one of the best This great competition app currently running on the STA Travel Facebook page is one of the best we’ve seen.   Developed in partnership with Tourism Australia, the campaign has been designed to increase youth travel to...
Facebook Cover Photo Guidelines for Pages: do they matter?

Facebook Cover Photo Guidelines for Pages: do they matter?

Last week we highlighted some companies  breaking the official Facebook Cover Photo guidelines for Pages. With Facebook Timeline for Pages still only a few weeks old, it increasingly seems that their guidelines are unenforceable. We noticed two more dubious Cover Photos this week, from the ski areas of Sun Peaks and the Portes du Soleil:...