Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "marketing"
Why Alpe d'Huez is Lost In Translation...

Why Alpe d’Huez is Lost In Translation…

It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been tempted to write the above. Even more so if she received an email like the one below, from...
Courchevel use YouTube to drive early season 'ouverture exceptionnelle'

Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’

On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
Skipedia teams up with Expedient Marketing & PR

Skipedia teams up with Expedient Marketing & PR

Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
Red Bull go all classical on us...

Red Bull go all classical on us…

We thought this is an interesting development from Red Bull, since their last more traditional campaign. This fusion of classical music and breakdancing is that far outside the usual stereotype of adrenalin-fired events,that it stands a great chance of breaking through the ‘action sports’ clutter: Viral video by ebuzzing  
Why social media should be part of your marketing plan...

Why social media should be part of your marketing plan…

We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…
Living Social's brilliant London taxi campaign

Living Social’s brilliant London taxi campaign

I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...

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