Skipedia teams up with Expedient Marketing & PR
Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
Red Bull go all classical on us…
We thought this is an interesting development from Red Bull, since their last more traditional campaign. This fusion of classical music and breakdancing is that far outside the usual stereotype of adrenalin-fired events,that it stands a great chance of breaking through the ‘action sports’ clutter: Viral video by ebuzzing
Why social media should be part of your marketing plan…
We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…
Living Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...
Why automation doesn’t work on Facebook…
If only Facebook didn’t take up so much time… Phew. All this status updating and relationship building on Facebook takes time, doesn’t it? If only there was some quick way of automatically exporting my updates from other networks. Oh, there is you say? Great! Social Media Marketing is not free… Wrong! Facebook is ‘free’, but...
Interview: How Saalbach found 20,000 fans…
If you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 fans. We asked Saalbach resident, Rachel Dunscombe, owner of Alpine consultancy Off to the Mountains, to find out more. She recently spoke to Paul Kubalek who heads...