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We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "megeve"
Folie Douce bring more 'sweet madness' to Megeve

Folie Douce bring more ‘sweet madness’ to Megeve

It was in 1969 when Luc Reversade, a former ski instructor, founded the first La Folie Douce in Val d’Isere. The restaurant and bar soon built up a reputation as the place in Val to go for apres-ski. As has been clear for years at the Krazy Kangaruh and Moosevirt in St Anton, apres-ski doesn’t have to...
The Top 10 European Ski Resorts on Facebook

The Top 10 European Ski Resorts on Facebook

After our looks at the Top Ten Ski Resorts in France, Austria, Italy, Switzerland (and Scotland), we thought it might be interesting to see how they compare across counties: The Top 10 European Ski Resorts on Facebook 1. Megeve, France - 79312 fans 2. Portes du Soleil, France - 53705 3. Grand Valira, Andorra – 49810 4. Saalbach Hinterglemm,...
'Special Offer' resort advertising in France

‘Special Offer’ resort advertising in France

France can count on the second highest number of skier days in the world, at 55.2m after the United States with 60.0m. There was optimism last year that the number one spot might be possible, but when the country fell short again it was put down to the ‘faible enneigement’ of last season. There’s no...
The Top 10 French Ski Resorts on Facebook (Dec 11)

The Top 10 French Ski Resorts on Facebook (Dec 11)

It’s been over six months since the last Skipedia count on how the French Ski Resorts were doing on Facebook, so now the season is underway, a recap is certainly overdue.  Here’s the scores on the doors in December 2011: The Top 10 French Ski Resorts on Facebook 1. Megeve – 43529 fans (1) 2....
What is France doing wrong and Austria doing right?

What is France doing wrong and Austria doing right?

The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...
Interview: Megève Tourisme's social media marketing

Interview: Megève Tourisme’s social media marketing

Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...