Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "meribel"
New Branding for Méribel to 'Méribel Vallée'

New Branding for Méribel to ‘Méribel Vallée’

This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo. New logo for Méribel Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’. [In case you missed it, the new logo integrates the ‘M’ of Méribel and...
When April Fools work...

When April Fools work…

When 1st April comes along we’re always looking out for good April Fools jokes in the media.  This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...
What's new at Grand Ski 2012...

What’s new at Grand Ski 2012…

This week saw the 21st edition of Grand Ski – the annual French snowsports event exclusively for the trade.   This year saw 460 tour operators and agents from 17 markets around the world meet up with 238 exhibitors. Grand Ski was held in Annecy for the third consecutive year and will move to Chambery...
New DC Area 43 snowpark for Meribel-Mottaret

New DC Area 43 snowpark for Meribel-Mottaret

DC have done some fine work with their rebranding of the Meribel Mottaret snowpark. More than 650 feet of rails, plus a skateboard mini half pipe, have been added to the park this season. There are four areas for different riders levels, served by a chair lift and a cable car. DC Area 43 will...
Les 3 Vallees v. Chamonix: What’s in a strapline?

Les 3 Vallees v. Chamonix: What’s in a strapline?

While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter.  The ad shows Chamonix’s most famous feature –...
The Top 10 French Ski Resorts on Facebook

The Top 10 French Ski Resorts on Facebook

Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....