Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "ski club of great britain"
12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch

12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch

Skipedia went along today to the launch of the Ski Club of Great Britain Industry Report 2013. Billed as the ‘largest piece of consumer research ever in the UK snowsports market’, Ski Club CEO Frank McCusker, said he was ‘cautiously optimistic’ about the data it revealed. The report has been compiled using data from eleven...
Has the demise of the British ski industry been exaggerated?

Has the demise of the British ski industry been exaggerated?

Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK.  He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%

Ski weekend trips fall by almost 60%

Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...
What is France doing wrong and Austria doing right?

What is France doing wrong and Austria doing right?

The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...