Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "social media"
Inghams marketing win with Tube map goggle wipe

Inghams marketing win with Tube map goggle wipe

Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce.  Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself.  Click on the image and you...
New Facebook Timeline tested in NZ

New Facebook Timeline tested in NZ

Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin
Why your earned media and paid media should be merging...

Why your earned media and paid media should be merging…

You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
Hitler's take on the ROI of Social Media [Video]

Hitler’s take on the ROI of Social Media [Video]

If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin
Skipedia teams up with Expedient Marketing & PR

Skipedia teams up with Expedient Marketing & PR

Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
Over 50% of pensioners are on Facebook (and other interesting stats)

Over 50% of pensioners are on Facebook (and other interesting stats)

Some very interesting stats about UK social media usage in this great infographic from UMPF.  So much that’s commentable, but headliners to me are: – 77% of the UK adult population have an active Facebook profile – 32% use Twitter regularly – Over half of all pensioners are on Facebook What does it mean? 1....