Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "tignes"
Airbnb Targets 10,000 Listings in Ski Resorts

Airbnb Targets 10,000 Listings in Ski Resorts

The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’.   Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example...
Mini backflip in Tignes beats gap jump and rail slide to go viral

Mini backflip in Tignes beats gap jump and rail slide to go viral

Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted.  (And who knows what the count will...
Tignes update Facebook page to make it less 'official and more shareable

Tignes update Facebook page to make it less ‘official and more shareable

While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts.  If you wanted to link to their Facebook page, you had to accept that the...
Sex sells, but so do penguins...

Sex sells, but so do penguins…

And if that’s not the strangest headline you read today, you’re probably a fan of the National Enquirer! Seriously though, we know that sex sells, even in the ski industry.  Tignes rely on it, and it’s also worked for Les Portes du Soleil and Mt Norquay in Canada. Penguins sell too! But it turns out...
Interview with Tignes about the new Tignespace development [Video]

Interview with Tignes about the new Tignespace development [Video]

During Grand Ski 2012 in Annecy, Skipedia asked Catherine Breiller from Tignes Promotion about the new Tignespace sports and conference centre. Skipedia (www.skipedia.co.uk) is a blog full of fresh ideas about social media and snowsports. By Iain Martin