Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "tignes"
Trail Running article by Skipedia on welove2ski

Trail Running article by Skipedia on welove2ski

Iain’s article on ‘Trail running in the Alps‘ was recently published on welove2ski.com The article looks at which races to choose, how to enter and how to prepare – based on his experience of running mountain marathons and ultra marathons in the Alps:   Trail Running articles by Iain You can also read Iain’s race...
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Tignes article by Skipedia in 'Men's Running' & 'InTheSnow' magazines

Tignes article by Skipedia in ‘Men’s Running’ & ‘InTheSnow’ magazines

In January 2017, Iain from Skipedia went out to Tignes to report on the inaugural ‘Indoor Sprint and Jump’. Iain’s interview with Christophe Lemaitre was published this week on the ‘Men’s Running’ magazine website.  You can read the full article here.     Iain also reported on the athletics for ‘In The Snow Magazine’ both...
Tignes article by Skipedia in ‘Love The Mountains' Magazine

Tignes article by Skipedia in ‘Love The Mountains’ Magazine

Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Airbnb Targets 10,000 Listings in Ski Resorts

Airbnb Targets 10,000 Listings in Ski Resorts

The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’.   Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example...