Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "twitter"
Five winners from Channel 4's 'The Jump'

Five winners from Channel 4′s ‘The Jump’

If you are UK-based, then you probably watched (or have at least heard of) the Alpine-themed TV show’The Jump’, recently broadcast on Channel 4. Okay, so it’s not likely to win any BAFTAs, but for its genre – and for snowsports fans – it was decent entertainment. Watching C-list celebrities have a panic attack while flying...
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Val Thorens engage via social media with #WantToSki campaign

Val Thorens engage via social media with #WantToSki campaign

Some images capture your attention more than others, and this unusual photo we saw on Facebook this morning was one of those. Val Thorens use #WantToSki hashtag The picture piqued our interest, so we took a look at Twitter to see what was happening around that #WantToSki hashtag.   It turns out Val Thorens have built a...
Two Brands Using Ashes Cricket Twitter Campaigns

Two Brands Using Ashes Cricket Twitter Campaigns

Most Brits are probably aware that England are currently battling Australia at cricket for possession of ‘The Ashes’. Twitter recorded high volumes of Tweets about cricket during the last Test match, particularly during the very close finish. With an interest in all aspects of social media, in cricket as well as snowsports, we’ve been following...
Irn-Bru Fanny demonstrates the power of Twitter

Irn-Bru Fanny demonstrates the power of Twitter

This initial campaign ran around a year ago, but it’s worth looking at again as a great use of Twitter to generate positive brand coverage. A new series of three TV commercials for Irn-Bru were successively launched, with a fourth internet-only ad ready to complete the campaign, hosted solely on YouTube. Launched from a single...
Chamonix introduces new brand identity, Facebook page and Twitter competition

Chamonix introduces new brand identity, Facebook page and Twitter competition

Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...

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