Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
Wiggle swap bike for car in massive Twitter win
When Jonny Heneghan tweeted that he was prepared to swap his car for a new bike, he did not expect any response from Wiggle – the online sports retailer. But the Portsmouth-based company called his bluff by replying ‘Sounds like a fair trade’ and this weekend Heneghan picked up his new Mekk bike as well...
![Hitler's take on the ROI of Social Media [Video]](http://www.skipedia.co.uk/wp-content/uploads/2012/09/Untitled-290x290.png "Hitler's take on the ROI of Social Media [Video]")
Hitler’s take on the ROI of Social Media [Video]
If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin
Is Twitter the most powerful social network?
There have been many successful campaigns on Facebook, but once Twitter gets some momentum it’s very hard to stop. Let’s look at three fairly different examples from the last week. Tom Daley As most UK readers will know, Tom Daley is a GB diver currently taking part in the Olympics. After he finished out of the...
I want to tell you a story…on Facebook
Facebook used to be philosophical, encourage us to share our innermost thoughts, explore the workings of the mind. Do you remember? Back in the old days, we were asked ‘What’s on your mind?’ I want to tell you a story But nothing (on Facebook) stays the same for long. Now we are being asked...
London 2012 Opening Ceremony use Twitter hashtag to stop social sharing
Last night I was lucky enough to attend the Technical Rehearsal for the Opening Ceremony for the London 2012 Olympic Games. I would love to tell you about the marvellous spectacle that awaits, but it was made very clear early on that no-one should be sharing this info. #savethesurprise Each of the large video screens in...