Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "twitter"
How Adidas & Alistair Brownlee made '25% off' look like a bad deal...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…

We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Five Nuggets of Snowsports Marketing We Noticed This Week

Five Nuggets of Snowsports Marketing We Noticed This Week

We find them so you don’t have to.  Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...
38 Soundbites from the LISTEX 2014 Ski Forum

38 Soundbites from the LISTEX 2014 Ski Forum

Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
Flaine Impress Again With #Selflaine Campaign

Flaine Impress Again With #Selflaine Campaign

Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation.     Submit your #Selflaine The Grand Massif resort...
London Marathon Charities Show How To Monitor Twitter

London Marathon Charities Show How To Monitor Twitter

One of the roles we fulfil at Skipedia is monitoring social media for our clients. All companies should be monitoring for brand mentions, but sometimes it’s also worth following, or starting, a particular conversation. Today we came across a great example of this, following my own Tweet of disappointment at failing to get a place...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....