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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "verbier"
Verbier start unique partnership with Liverpool FC

Verbier start unique partnership with Liverpool FC

Verbier have become the first ski resort to partner with a Premiership football club. While Manchester United may already have official partners for everything from noodles to beer, last year’s Champions League finalists Liverpool have become the first English football team to find a ski resort partner. Verbier hopes that through its sponsorship of the...
Watch how Verbier grows over 80 years (in 20 seconds!)

Watch how Verbier grows over 80 years (in 20 seconds!)

This superb graphic was created by Fiona Pia, an architect whose area of specialisation is alpine planning. Last year she published a PHD titled ‘Urbanizing the Swiss Alps: densification strategies for mountain towns’, which focused on Verbier. According to Pia, Verbier is a resort ‘that is reaching saturation point, with land availability constraints, road congestion and...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key points. Sales continue to increase...
Instagrammers invited on 'Insta Expedition' to Verbier

Instagrammers invited on ‘Insta Expedition’ to Verbier

While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’.     Mountain Photography Expedition Organised in partnership...
Folie Douce bring more 'sweet madness' to Megeve

Folie Douce bring more ‘sweet madness’ to Megeve

It was in 1969 when Luc Reversade, a former ski instructor, founded the first La Folie Douce in Val d’Isere. The restaurant and bar soon built up a reputation as the place in Val to go for apres-ski. As has been clear for years at the Krazy Kangaruh and Moosevirt in St Anton, apres-ski doesn’t have to...
Swiss Ski Resort Analysis shows lift passes most expensive in Europe

Swiss Ski Resort Analysis shows lift passes most expensive in Europe

We recently came across an excellent research document – ‘Bilan de la saison des domaines skiables suisses – Hiver 2012/13‘ . It was created by Laurent Vanat, who was also responsible for the ‘2013 International Report on Snow & Mountain Tourism‘. Most visited Swiss ski resorts The report is packed full of data.  This graph was...