Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "youtube"
Courchevel use YouTube to drive early season 'ouverture exceptionnelle'

Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’

On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Tourism Australia go for viral reach with 'Best Jobs in the World' campaign

Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign

Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013.   Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...
Why you should disable ads on your brand's YouTube channel...

Why you should disable ads on your brand’s YouTube channel…

Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month.  It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
Video without words shows off the best of Zermatt in summer

Video without words shows off the best of Zermatt in summer

Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values.  It just needs to be good. Perhaps the only way this could have been improved would...
Thyon use an Eskimo in an igloo to create social media buzz

Thyon use an Eskimo in an igloo to create social media buzz

Another campaign Skipedia liked from last season was from Thyon in Switzerland’s Quatre Vallees. Possibly inspired by Whistler’s Embedded campaign, Thyon took a more light-hearted approach to employ their own esquimau to live for 14 days in his own igloo on the mountain. The candidate was chosen by interview from a shortlist of 40 candidates....

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