Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "youtube"
HSBC Hit The Spot With Cycling Video Ad

HSBC Hit The Spot With Cycling Video Ad

We came across the ad – created for HSBC by Saatchi & Saatchi – earlier this week and were impressed. Advertisers know that cycling is the new black and this ad works that concept perfectly. HSBC’s Premier account is aimed at high earning individuals, typically men, and what aspiring forty-something wouldn’t spend a few seconds...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Courchevel use YouTube to drive early season 'ouverture exceptionnelle'

Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’

On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Tourism Australia go for viral reach with 'Best Jobs in the World' campaign

Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign

Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013.   Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...
Why you should disable ads on your brand's YouTube channel...

Why you should disable ads on your brand’s YouTube channel…

Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month.  It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...