Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "youtube"
Why La Clusaz has produced the best ski resort video this year...

Why La Clusaz has produced the best ski resort video this year…

Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick!   La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...
Crystal Ski’s great new video aims to bring new skiers to the slopes

Crystal Ski’s great new video aims to bring new skiers to the slopes

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...
Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
Crystal Ski staff star in their new viral video

Crystal Ski staff star in their new viral video

We were impressed with Crystal Ski’s recent video ‘The Mountain is Yours‘, released last week. Filmed in Hintertux in April 2015, the short film depicts five amusing ski stereotypes: the Mile Muncher, the Gadget Guru, the Piste Princess, the Park Rat and the Apres Animal.   Crystal staff, rather than models Rather than using models,...
An apology: Ronseal no longer does what it says on the tin

An apology: Ronseal no longer does what it says on the tin

If you’ve not yet seen this shocking admission from Ronseal then check out the video below right now. This cheeky apology (similar in tone to Bodyform’s own mea culpa in 2012) explains why their famous ‘It does what it says on the tin’ strapline has now been changed – to pacify pedants on social media....
HSBC Hit The Spot With Cycling Video Ad

HSBC Hit The Spot With Cycling Video Ad

We came across the ad – created for HSBC by Saatchi & Saatchi – earlier this week and were impressed. Advertisers know that cycling is the new black and this ad works that concept perfectly. HSBC’s Premier account is aimed at high earning individuals, typically men, and what aspiring forty-something wouldn’t spend a few seconds...