Following on from my previous look at the Top 10 French Ski Resorts on Facebook, this week I’ve been looking at Austrian resorts. Being mindful that that social media marketing is much more about quality than quantity, here’s the top ten:
The Top 10 Austrian Ski Resorts on Facebook
1. Saalbach Hinterglemm (22184 fans)
2. Ischgl (17670)
3. Zell am See/Kaprun (14577)
4. Zillertal/Mayrhofen (11533)
5. Kitzbuhel (11048)
6. Wildschönau (7987)
7. Lech Zürs (6943)
8. St Anton (6916)
9. Schladming/Dachstein (6683)
10. Pitztal (5340)
Unlike France many of the Austrian pages are for ‘areas’, incorporating several resorts. There are also some unofficial sites. Kitzbuhel has another page with 4412 fans, the Hintertux lift company has 4298 fans, while the Kitzsteinerhorn Snowpark has 3545 fans.
Categories
As in France, the Austrian resorts aren’t too sure how to categorise themselves, with six different labels in the top ten, including ‘Travel/Leisure’, ‘Company’, ‘Local business’ and ‘Product/Services’. It’s worth noting that the new tagging feature on Facebook currently only allows some of these categories to be tagged, although this is due to be rolled out to all categories.
Austria more switched on to social than France?
The total number of fans for the Austrian top ten is 20% higher than the total for the top French resorts. This doesn’t prove that Austria is more switched onto social than France, but is a strong indicator. I was also impressed during my research by how many of the Austrian resorts also run and promote their own YouTube channels.
Know better?
Although I spent plenty of time researching this, I’m not claiming it’s definitive. If you know better, please do comment below or contact me to let me know.
Next up will be the Top 10 Italian Ski Resorts on Facebook…
4 comments
Iain says:
May 21, 2011
Surprising not to see Soll/Ski Welt on the list – I’d have thought with it’s young party town reputation it would be up on that sort of thing… unless I was mis-informed on its rep!
iain says:
May 23, 2011
Surprised me too, but Ellmau, Scheffau and Soll appear to be grouped together under the Wilderkaiser label, which has 4917 fans.
Anon says:
Jun 17, 2011
[…] you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 […]
iain says:
Jun 17, 2011
Yes, I was just rounding…to the nearest 10000!