Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies.


No 1 on Facebook

The Top 10 French Ski Resorts on Facebook

1. Megeve (32087 fans)
2. Val Thorens (16886)
3. Chamonix (15972)
4. Tignes (15130)
5. Les Arcs (10126)
6. Alpe d’Huez (7693)
7. La Plagne (6583)
8. Serre Chevalier (6386*)
9. Courchevel (5722)
10. Val d’Isere (4340)

* Serre Chevalier also has an individual person page as well as a fan page, with 3811 fans. Both these pages are currently maintained and used – a strategy that also employs as it can give some more options for functionality.

It was also interesting to see the variety of categories the resorts have chosen to describe themselves. They have labelled themselves variously as ‘Travel/Leisure’, ‘Company’, ‘Local business’ and ‘Product Service’. It’s worth noting that the new tagging feature on Facebook currently only allows some of these categories to be tagged.

Where is Meribel?
The one surprising omission from this list is Meribel, by volume of skier and snowboarders, certainly one of the top resorts in France. There are a number of unofficial pages, but the ‘official’ Meribel page amazingly has just 1845 fans.

Know better?
Although I did spend a fair amount of time researching this, I’m not claiming it’s definitive. If you know better, please do comment below or contact me to let me know.

Next up will be the Top 10 Austrian Ski Resorts on Facebook…

By Iain Martin