When Skipedia visited last month’s Ski and Snowboard Shows at London and Birmingham, a common topic of conversation was how the shows could be refreshed and less predictable.

Maybe we could learn a lesson from our friends across the water.

Check out this highly entertaining flashmob that livened up the Calgary SnowFest last week.   Now that is something I would pay to see at one of the UK’s events…!

By Iain Martin