Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook.

Watch out for Mr Alberta…
‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently placed around the country, mail them in and the first for each billboard will win an ‘Under Armour’ beanie.

Keen visitors to Skipedia will have already seen the ‘Mr Alberta’ ad, which featured in our round up of the best marketing at the London Ski & Snowboard Show (albeit the Tube version of the ad).

Crystal launched the campaign on Facebook

Full details of the campaign can be viewed on their blog.