After our post about the ski companies of 1984, we ran this item about Swans’ ski brochure from 1979/80.

Of course we knew there were older brochures, and now thanks to John Ward at Erna Low, we think we’ve found the oldest – this marvelous example from 1948.

Erna Low's 1948 Ski Brochure cover


And of course, if you can beat this, then please mail us the evidence…