Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil.
The nude skier in question
The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page.
On arrival on the Facebook page, visitors had the chance to win prizes such as a private torchlit descent for 9 friends (see video below), equipment for four people and other unique or high value prizes.