Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer.

It’s proof that successful video content doesn’t need to be complicated or have high production values.  It just needs to be good.

Perhaps the only way this could have been improved would have been with the addition of the resort branding at the end.  Although perhaps the Matterhorn in the background says enough…!

We’re not entirely sure if this is an ‘official’ video, although it was shared by the Zermatt Matterhorn official Facebook page.