The Crystal Ski Industry Report 2012 was released today. The disappointing headline news is that the market has fallen for a fourth consecutive year.
But after falls of 13%, 10% and 5%, a decrease of just 1.8% seems like a success. The UK’s economic recovery is still to come, and we can only hope that next winter season will see the ski industry rebound.
Moi?
The report also has a key subtext – Crystal Ski is great!

Look! And TUI beat the market…
Oh, and the Crystal Ski share of the student market increased to 59%. And they won the Varsity contract. And BUSC (an event not run by them) is getting smaller. You can almost read the smirk between the lines.

Look! We won the Varsity contract…
You have to admire TUI for keeping focus and ensuring the maximum marketing return, for the time invested in creating the report. In some senses it’s a mastery of Newspeak.
The Crystal Ski Industry Report is a valuable document that is useful to everyone in the industry. It’s just important to remember why it’s there. And it’s not altruism…
By Iain Martin
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Crystal Ski Industry Report shows growth in market for first time in five years | Skipedia says:
Jul 15, 2013
[…] ‘Ski Industry Report’ with positive news that the overall size of the market has grown for the first time in five years. […]