Sometimes ski holiday offers can be like buses – you wait for ages and suddenly two arrive at once!
An unlikely coincidence?
This winter, the big two – Crystal Ski and Inghams – want to pay your bar bill for you. Coincidentally both are offering a EUR150 bar credit in certain properties.
This looks like genuine innovation to us, aimed at providing customers with another way to help make their holiday budgeting simpler.
Imitation = flattery?
We all know that imitation is the sincerest form of flattery, but copying another company’s offer exactly does suggest a lack of imagination.
But who came up with the offer first? Answers on a postacard please (or simply add your comments below, or on our Facebook page).
By Iain Martin