How do you generate a return from social media?  We are all searching for ways, but we like Inghams‘ current campaign on Facebook.

Social media managers already know that photos receive better engagement than regular posts.  And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data visually.

Heck, research at 3M Corporation concluded that we process visuals 60,000 times faster than text.

The special offer as an infographic

So Inghams’ decision to share their special offers in visual format looks like a great move.  A large amount of information is relayed quickly and effectively.  Great snowsports marketing.

Research shows the brain processes visual information much quicker than the written word

By Iain Martin