We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?).    It’s a simple idea, but brilliantly effective.

Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort.   Hey, it’s only 30km, and you’re in your car already, why not head up there?

A great idea and easily extendible beyond ski resorts to other snowsports products and services.


Snow and a sign – good marketing doesn’t need to be complicated


By Iain Martin