We all love a good list. Here’s seven great stats about the impact of the snowsports industry on the Rhones Alpes area of France.

1. Skiers spent over €6.5bn in the Rhone Alpes area of France during winter 2011/12

2. The majority of turnover came from the Savoie, followed by Haute Savoie, and the Isere region

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Ski Turnover, Rhone Alpes, 2011/12 (By region)

3. 65% of spend was in ‘large’ ski resorts (turnover great than €25bn), 20% in ‘medium’ resorts (€10-€25bn), 16% in small resorts

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Ski Turnover, Rhone Alpes, 2011/12 (By resort size)

4. One euro spent on ski lifts generates €6 of other expenditure in resort

5. This incremental spend is 12% higher in ‘large’ ski resorts than small ones 

6. The International market accounts for 34% of the total spend

7. International guests spend an average of €136 pppn, French guests spend €108 pppn, British guests spend €152 pppn, Belgian guests spend €124 pppn

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Average spend per person per night, Rhone Alpes, 2011/12 (By resort size)

 

Data from a study carried out by Contours consultants, commissioned by Atout France, Caisse des Depots, Rhone Alpes Tourism and Domaines Skiables de France and published in the ‘Economic Panorama of Savoie Mont Blanc Ski Resorts – Winter 2012/13’

 

By Iain Martin