This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo.
New logo for Méribel
Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’.
[In case you missed it, the new logo integrates the ‘M’ of Méribel and the ‘V’ of Vallée. Clever, innit.]
The official blurb
This might lose a little in translation, but you can sense a design company at work here:
This new brand name was created to improve the resort communication strategy and create a better understanding of the resort’s diversity and geographic organization. Our objective is to create awareness to the fact that Méribel is not simply another ski resort but more of a cosmopolitan Alpine destination allowing the fulfillment of all desires and offering answers to all requirements.
What it means…
A key part of the new branding is to highlight the different villages within the resort: Méribel Les Allues, Méribel Village, Méribel Altiport, Méribel Centre and Méribel Mottaret,
Each has a new village logo, that incorporates the valley logo and their altitude:
For many operators, if the resort can get across the different qualities of each village effectively, it could well be a useful aid to sell more holidays. Many customers at present struggle to understand the geography of the valley.
Chamonix has also adopted a valley rebrand
Interestingly, the rebrand and integrated village logos follows the pattern set by Chamonix earlier this year.
By Iain Martin
5 comments
DaveW says:
Sep 9, 2013
Less obviously French though. Not convinced by the new branding.
Linley Lewis says:
Sep 25, 2013
I like it, makes it clear that you are in Meribel Centre, or down in another village. This can only be a good thing, the term Meribel before was too sweeping. We have a chalet in the centre, but struggle to get across the difference in location to the less educated buyer, so this could help.
iain says:
Sep 25, 2013
Yes, it makes sense doesn’t it. I’m sure there are a number of operators who would approve.
David George says:
Oct 12, 2013
Serre Chevalier did the same thing 3 or 4 years ago. It is now Serre Chevalier Valley. I guess it is the influence of the Compagnie des Alpes marketing department?
iain says:
Oct 13, 2013
Good point David. Although I can can see with Serre Che that it makes more sense – the layout always confuses newbies to the region.