K2 have been accused of resorting to sexist imagery to sell their ski boots.

We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism:


It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they have even posted a ‘Making of…’ video to YouTube:

Show your disgust by joining us and buying their product, rather than those produced by companies with no sense of humour no misogynistic tendencies.

Serial offender

It’s worth noting that this is not the first time K2 have successfully tried to be funny:

By Iain Martin