We have noted before on Skipedia how sex sells, even in the snowports industry.

Sex sells snow too…

From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme.

But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example of which is shown below:

Are you Tignes?

Billboard poster – Skiing William Tell meets well-endowed ladies

How Tignes became sexy…

In the video below, the company behind the campaign reveal how Tignes became sexy…

 

By Iain Martin