Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. jenny

Twitter has gone mad for Jenny Jones

Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000.

Twitter Reach shows that since just 9am today her name has been included in over half a million Tweets (admittedly this was helped by being on BBC 5 Live this morning):

tweetreach jenny jones

Her Facebook page has also doubled its ‘Likes’ since her win – and her current PTAT ratio is an unbelievable 155%.  You can see the explosion in interest below: fb jenny jones

Medal winning social media performance by the Brits

Hootsuite have announced that there were 6.5m mentions of the Games overall during the first week.

According to research by Offerpop, Britain is in bronze medal position for the use of the hashtag #sochi2014 (adjusted per capita). medals sochi

Sentiment not as positive for Sochi 2014 as London 2012

The same research shows that during the first five days there were 2.2m Tweets about Sochi, compared to 3m Tweets about London 2012.

Given that this is the less popular Winter Games, that seems to us to be a remarkably high figure and probably still reflects an increasing trend in the use of Twitter globally.

Tweets carried a less positive sentiment than at London, no doubt caused by the ongoing homophobia issues surrounding the Games, as well as the well-publicised @sochiproblems Twitter account. sentiment sochi

Shaun White most popular

Despite Jenny Jones’ popularity, and his failure to win a medal, Shaun White remains the most Tweeted-about person during the Games so far.  Some things never change. shaun By