The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign.

The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains.

By taking the time to form unique, striking images – taken by Robert Borsch – Mammut have created a memorable showcase for their products.

The campaign won a marketing award at IPSO 2013 – take a look at the images below and it’s easy to see why!





This amazing picture celebrates the 150th anniversary of the climbing of the Matterhorn:



The images have such originality, they are hard not to love.  This shows the ‘largest cactus in the Alps’:



Although this is our personal favourite – X marks this spot on on the north face of the Eiger…


Article by Iain Martin