Snowsports brand Rossignol has recently announced it will be starting a marketing partnership with four top quality French chefs.

This innovative concept will see chefs Christophe Aribert, Edouard Loubet, Emmanuel Renaut, Jean Sulpice joining Rossignol at some of the brand’s events.

Jean Sulpice Val Thorens

Jean Sulpice

 

Challenge des Chefs Etoiles

The new partnership was announced at the Challenge des Chefs étoilés, which took place in Val Thorens earlier this month.

These chefs already have strong links with the mountains as their restaurants are located in Val Thorens (Jean Sulpice), Megeve (Emmanuel Renaut) and Uriage-Les-Bains near Grenoble (Christophe Aribert).

christophe aribert chef

Christophe Aribert

“We’re all a little competitive”

“We’re all a little competitive,” said Jean Sulpice, who is the youngest French chef ever to be awarded a Michelin star (and now that’s two stars!)

“We like performance both in the kitchen and in all that we do. Chefs don’t know how to do things by halves,” he said.

Top French skier Tessa Worley is a Rossignol athlete: “Excellence is looking for the slightest little detail, every little thing is important to work to perform. We all share the same passion, the same desire to win, the same emotions.”

Emmanuel Renaut chef

Emmanuel Renaut

Discounts for Club Rossignol members

The chefs will prepare meals at brand events on the ground, especially during the World Cup Alpine skiing but also at internal events.

Additionally, members of the Club Rossignol will qualify for discounts and benefits in their restaurants.

rossignol members club

 

Article by Iain Martin