A new Club Med survey ‘The Changing Landscape of the Ski Market’ suggests that ski holidays are holding up well, despite the uncertainty over Brexit.

Here are 17 key facts we took from the report:



  • 84% of Brits still likely to go on a skiing or snowboarding holiday despite Brexit
  • 34% said Brexit might make them rethink their holiday choice, with destinations in Eastern Europe becoming an increasingly popular option
  • 29% won’t be making holiday arrangements until Brexit is finalized
  • 67% said Brexit would change their booking behavior in some way
  • 76% of people expressed concerns about currency fluctuations
  • 60% believed they will spend more on holidays in light of Brexit


  • France remains the most popular ski destination for British skiers (28%) followed by Austria (24%) and Switzerland (18%)
  • Nearly a fifth of people (16%) said they would consider Scotland as a ski destination for the future as ski conditions have continued to improve over recent years



  • More than a third of people look back at snowfall from previous seasons
  • 27% will be choosing a resort at higher altitude this year to guarantee the best possible snow conditions



  • More than one in ten people (13%) are planning to pack a drone this year
  • 23% Brits took an action camera such as a GoPro
  • 21% took an activity tracker such as a Fitbit
  • One in ten used their smartphone to meet new people on dating apps whilst on the slopes
  • 48% say they would use a drone guide on the slopes if it was offered
  • 88% of smartphone users logged into social media accounts during their last ski holiday
  • Two thirds of millennials pick holiday destinations based on Instagram and other social media channels
lily drone

The new ‘Lily’ drone


Ambitious expansion plans

Club Med are continuing to grow and have ambitious global expansion plans inside and outside of the EU. Over the the next three years they will move into Canada, with Le Massif de Charlevoix in Québec, as well as expanding in Asia with a new ski resort in China.

In Europe, they are reporting that Val Thorens, Tignes and Cervinia are showing the strongest growth year on year, perhaps driven by the security of the ‘all inclusive’ aspect of the product, which removes uncertainly about exchange rates.

This winter a new property opens in Les Arcs, followed next winter by one in La Rosiere.


The new Club Med in Les Arcs