Last week The Ski Club of Great Britain released details of their most recent research into the British market.

They surveyed 2000 skiers between 21 and 29 September.

Skiers still plan to travel (if they can)

  • 86% of skiers still intend to go skiing this season (down from 96% in June)
  • 25% have already booked their holiday (although this includes ‘rebookings’ from March/April)
  • Only 29% of skiers are confident they will be able to ski at all this season
  • 79% said that the government’s quarantine policy isn’t fit for purpose

This will be the ‘Last Minute’ season

  • Over half (57%) will book ‘last minute’ (within a month of travel) – compared with 10% last season

Fewer skiers plan to fly, mostly driving instead

  • Only 59% are planning to fly (down from 85%)
  • 27% plan to drive using the Eurotunnel (up from 7%)
  • 8% plan to take the ferry across the Channel (up from 3%)
  • We can infer that those planning to travel by train has increased to 6% (up from 4%)

Hotels and Apartments gain, Chalets lose out

  • 38% said they would book a hotel this season (down from 43%)
  • 25% will book an apartment (up from 19%)
  • 19% plan to book a chalet (down from 25%)
Chalet Bouquetin in Courchevel