Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’…

We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow.

The former is probably just further evidence of cats and dogs winning the internet. However, the latter feels like it’s more about conceding to the power of nature; about how our magnificent machines are no match for the elements.

Perhaps our love of ‘déneigement‘ comes from the idea that we do have some control, after all. We can cut a path and cross cols, connecting valleys and countries.

Perhaps this year, more than any other, it’s simply driven by the chance to see exactly how much snow we missed out on during last winter’s ‘saison blanche’…