In September 2023, Iain from Skipedia and The Ski Podcast led the forum at ‘Ski Launch 2023’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR.

Around one hundred industry professionals from the UK, representing tour operators, destinations and journalists gathered to exchange ideas.

Keynote: Why Europe’s largest ski company is aiming for Net Zero

Sandra Picard from Compagnie des Alps delivered the Keynote presentation, outlining the company’s plans and rationale behind their Net Zero target.

The Rise of the Machines: How AI will shape our lives in 2024

Iain then took a look at AI and how all businesses need to be considering how to incorporate it into their day-to-day activities.

These were followed by a session about how to build and sell a ski business, with input from experts Chris Thompson from the Firebird Partnership and Deborah Potts from Summit Advisory.

We then took a look at what learnings the ski industry could take from golf, with expert advice from Mike Harris (Golf Monthly), John Glendinning (CEO, The Wisley) and Graham Hesketh (Grey Nickel Consultants).

Finally, Chemmy Alcott joined Iain to go ‘Behind the Scenes’ of Ski Sunday.

Although the content was different you can get an insight into this from Episode 175 of The Ski Podcast: