Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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Folie Douce in Val d'Isère 'now run by Luc'

Folie Douce in Val d’Isère ‘now run by Luc’

Browsing through ‘The Sunday Times Guide to Ski & Après-Ski’ recently we were amused to see that the Folie Douce in Val d’Isère is ‘now run by Luc’. ‘Luc’ is the founder of the Folie Douce empire The Luc in question is Luc Reversade, now known as the brainchild behind the whole Folie Douce ‘clubbing...
MessyWeekend Ski Goggles Review

MessyWeekend Ski Goggles Review

Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
Mindfulness in Les Menuires article in Totally Snow

Mindfulness in Les Menuires article in Totally Snow

Iain visited ‘Yoga Week’ in Les Menuires in April 2019. His article on ‘mindfulness’ has now been published in Totally Snow magazine.
Ski Touring in Morocco article in 'Totally Snow'

Ski Touring in Morocco article in ‘Totally Snow’

Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article on the existential threat to...
14 Takeaways from LISTEX 2019

14 Takeaways from LISTEX 2019

The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...