Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Author Archive
"The Exciting Mountain Atmosphere..."

“The Exciting Mountain Atmosphere…”

“The exciting mountain atmosphere gives you a great feeling of well-being” As seen in the classic ski publication ‘Learning to Ski’ by Schools Abroad:
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall from Silver Travel Advisor, who...
UTMB 2021 Race Report: Finishing is Winning!

UTMB 2021 Race Report: Finishing is Winning!

On Sunday 29 August, I finished the 2021 UTMB (Ultra Trail du Mont Blanc) in 41 hours, 35 minutes and 35 seconds. That placed me in 755th place out of 2347 starters and 108th of 541 in the MV50 age category. A good result certainly, but my mantra for the race throughout had been ‘finishing...
'Fastpacking' article on FastRunning.com

‘Fastpacking’ article on FastRunning.com

Iain’s article about his recent four-day ‘fastpack’ of the Tour du Mont Blanc has been published at FastRunning.com: Iain travelled to France in July. ‘Fast-packing’ is hiking, but lighter and faster – it’s great training for trail running races. Iain’s trip was a recce for the Ultra Trail du Mont Blanc trail running race, taking...
Advice on UK Covid Travel Tests (and Quarantine) for August 2021

Advice on UK Covid Travel Tests (and Quarantine) for August 2021

Do you need to take Covid Travel Tests in August 2021? I know from personal experience, how daunting it can be to plough your way from website to website, trying to work out what’s required and, more importantly, what’s affordable. In the last month, I’ve taken two trips to Europe – both to get some...