Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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Hardmoors 60 report by Skipedia in Trail Running Magazine

Hardmoors 60 report by Skipedia in Trail Running Magazine

Iain’s race report from the 2019 Hardmoors 60 ultra marathon has been published by Trail Running Magazine. You can watch Iain’s video report here:
Les 3 Vallées announce partnership with 'Frozen II'

Les 3 Vallées announce partnership with ‘Frozen II’

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....
Mica Heliskiing score viral hit with stereotype reversal

Mica Heliskiing score viral hit with stereotype reversal

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...
Ski Ads in 'The Guardian', Sep 2019

Ski Ads in ‘The Guardian’, Sep 2019

We were interested to see who was advertising in the recent travel supplement in The Guardian, published on 07 September. The supplement was a ‘distributed advertorial supplement created by APL Media Limited’. Typically this means there’s very little content and lots of ads, increasing the chances it will go straight in the recycling bin. APL...
New Articles by Skipedia in Trail Running Magazine

New Articles by Skipedia in Trail Running Magazine

Iain has recently had two articles published by Trail Running Magazine, covering recent visits to Val d’Anniviers in Switzerland and Morzine in France. In August 2019, his article on the infamous Sierre-Zinal trail race in Switzerland was published: In September, Iain’s race report from the Hauts Forts ultramarathon in Morzine was published:
Which is the Most Searched Ski Resort?

Which is the Most Searched Ski Resort?

The second annual E-Tourisme Survey report on French ski resorts by French agency CyberCité has revealed some interesting data: Chamonix: Most Searched ski resort CyberCité looked at Google data from July 2018 to April 2019 and found that Chamonix was the most searched for ski resort in France during the period. The figures below show...