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[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
Aspen 'Ski Thief' article on InTheSnow.com

Aspen ‘Ski Thief’ article on InTheSnow.com

Iain from Skipedia and The Ski Podcast recently interviewed Jason Auslander from The Aspen Times about Derek Johnson – ‘The World’s Most Prolific Ski Thief.’ His article has now been published by InTheSnow Magazine:
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Folie Douce in Val d'Isère 'now run by Luc'

Folie Douce in Val d’Isère ‘now run by Luc’

Browsing through ‘The Sunday Times Guide to Ski & Après-Ski’ recently we were amused to see that the Folie Douce in Val d’Isère is ‘now run by Luc’. ‘Luc’ is the founder of the Folie Douce empire The Luc in question is Luc Reversade, now known as the brainchild behind the whole Folie Douce ‘clubbing...
MessyWeekend Ski Goggles Review

MessyWeekend Ski Goggles Review

Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
Mindfulness in Les Menuires article in Totally Snow

Mindfulness in Les Menuires article in Totally Snow

Iain visited ‘Yoga Week’ in Les Menuires in April 2019. His article on ‘mindfulness’ has now been published in Totally Snow magazine.