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We offer digital marketing & PR consultancy for the ski and travel industry.

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9 Takeaways from the Ski Club of Great Britain Survey

9 Takeaways from the Ski Club of Great Britain Survey

With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000 respondents. Highlights from the survey include: 49% of consumers still intend to go skiing ‘if possible’ this season (this figure was down by 10% from...
Digital Nomads Go Skiing: The Rise of the Workation

Digital Nomads Go Skiing: The Rise of the Workation

Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
True or False? France Montagnes tackle claims about skiing this winter…

True or False? France Montagnes tackle claims about skiing this winter…

On The Ski Podcast, we’ve lost count of the numbers of times we’ve discussed when or whether ski resorts will open this winter. It can be hard to keep up with the various European government announcements. Are resorts open or closed? Will they open at all this season? France Montagnes tackled these questions with a...
Crans Montana article on InTheSnow.com

Crans Montana article on InTheSnow.com

Iain from Skipedia and The Ski Podcast travelled to Crans Montana in Switzerland in December 2020. His article has now been published by InTheSnow Magazine: As founder of Ski Flight Free, Iain travelled by train from the UK via Paris and Lausanne to Sierre, from where he took the funicular to Crans Montana: Iain tried both...
Exclusive Graham Bell interview for InTheSnow.com

Exclusive Graham Bell interview for InTheSnow.com

Iain from Skipedia recently interviewed Graham Bell for The Ski Podcast about ITV’s reality programme ‘Dancing on Ice’. An edited version of this interview has now been exclusively published on InTheSnow.com You can listen to more of this interview in Episode 64 of The Ski Podcast: You can listen to the full interview in our...