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We offer digital marketing & PR consultancy for the ski and travel industry.

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Google wants to replace humans with AI (and why you shouldn't!)

Google wants to replace humans with AI (and why you shouldn’t!)

TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
[VIDEO] "Never Waste A Good Crisis" by MTN

[VIDEO] “Never Waste A Good Crisis” by MTN

Iain from Skipedia and The Ski Podcast was a guest in the Mountain Trade Network‘s latest online panel last week. The panel was one of a series of regular events organised by the Mountain Trade Network to keep the industry up to date with the latest thoughts and customer data. Our topic was ‘Never Waste...
Cross Country Skiing: A Rare Covid Winner

Cross Country Skiing: A Rare Covid Winner

Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...
Wolves spotted in Les 3 Vallées (again)

Wolves spotted in Les 3 Vallées (again)

Last Sunday, Laurent Carret-Nouri was driving his navette on his usual route from Les Menuires to Val Thorens, when he spotted something cross the road just in front of him. “Magnifique!” “I’m used to seeing chamois, but it was the first time I’ve seen a wolf in 10 years of this job,” he told Le...
French Pyrénées article in Skier & Snowboarder Magazine

French Pyrénées article in Skier & Snowboarder Magazine

Can you ski at half term on a budget? Iain went to the French Pyrénées last February (just before lockdown 1.0) to find out. Iain stayed in Cauterets and skied there and at Grand Tourmalet. His article has now been published in Skier and Snowboarder Magazine and online on their website:
Courchevel article in Skier & Snowboarder Magazine

Courchevel article in Skier & Snowboarder Magazine

In January 2020, Iain travelled to Courchevel to find out about the preparations for the 2023 World Alpine Ski Championships, which are being hosted jointly with Méribel. Iain looked at the plans for the new ‘Eclipse’ downhill run and how UK billionaire Jim Ratcliffe is helping to fund improvements at the Club des Sports. His...