Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Advertising
Ski Ads in 'The Guardian', Sep 2019

Ski Ads in ‘The Guardian’, Sep 2019

We were interested to see who was advertising in the recent travel supplement in The Guardian, published on 07 September. The supplement was a ‘distributed advertorial supplement created by APL Media Limited’. Typically this means there’s very little content and lots of ads, increasing the chances it will go straight in the recycling bin. APL...
Crystal Ski's 'Confessions' video nails how ski 'addicts' feel...

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

Just before half-term Crystal Ski released a new video that nails exactly how skiing and snowboard ‘addicts’ feel about their sport. “It’s been 285 days since my last ski trip…” Set in the style of an AA or NA meeting, ‘Confessions’ is perhaps the first SA (‘Snowlovers Anonymous’?) meeting. Funny, but not widely seen It’s...
Would you want to go to a ski resort that's 'like the Tube'?

Would you want to go to a ski resort that’s ‘like the Tube’?

See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves. One makes sense, one has clearly never used the London Underground! Like the Tube… Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”   Discover...
Why new Austria advert left us 'speechless'...

Why new Austria advert left us ‘speechless’…

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’   Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
HSBC Hit The Spot With Cycling Video Ad

HSBC Hit The Spot With Cycling Video Ad

We came across the ad – created for HSBC by Saatchi & Saatchi – earlier this week and were impressed. Advertisers know that cycling is the new black and this ad works that concept perfectly. HSBC’s Premier account is aimed at high earning individuals, typically men, and what aspiring forty-something wouldn’t spend a few seconds...
'Do It For Denmark' - Danish Travel Agent campaign goes viral

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral

You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...