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Harry Kane kicks off the season in La Clusaz

Harry Kane kicks off the season in La Clusaz

There was jubilation in France when Harry Kane blasted his penalty over the bar in their World Cup quarter-final against England. ‘Les Bleus’ took a step closer to retaining their crown and sad Englishmen had to accept that it wasn’t ‘coming home’. Meanwhile, as the Harry Kane memes started to take over the Internet, in...
Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

You have to give it to Les 2 Alpes, this is genius promotion. 2 is the magic number One week before the auspicious date of 22/2/22, the French resort of Les 2 Alpes confirmed their love of the number ‘2’ in this Facebook post…and launched a unique competition. You probably don’t need to speak French...
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Google wants to replace humans with AI (and why you shouldn't!)

Google wants to replace humans with AI (and why you shouldn’t!)

TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
One Month in La Clusaz for One Euro

One Month in La Clusaz for One Euro

We’ve written before on Skipedia about ski resorts targeting the #workation market, but even with a 40% discount the rates offered for a month’s accommodation in Courchevel would still have to fit in your budget. But a month in La Clusaz for just a single Euro seems to good to be true. Partnership with Airbnb...
Digital Nomads Go Skiing: The Rise of the Workation

Digital Nomads Go Skiing: The Rise of the Workation

Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...