Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing
You have to give it to Les 2 Alpes, this is genius promotion. 2 is the magic number One week before the auspicious date of 22/2/22, the French resort of Les 2 Alpes confirmed their love of the number ‘2’ in this Facebook post…and launched a unique competition. You probably don’t need to speak French...
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Google wants to replace humans with AI (and why you shouldn’t!)
TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
One Month in La Clusaz for One Euro
We’ve written before on Skipedia about ski resorts targeting the #workation market, but even with a 40% discount the rates offered for a month’s accommodation in Courchevel would still have to fit in your budget. But a month in La Clusaz for just a single Euro seems to good to be true. Partnership with Airbnb...
Digital Nomads Go Skiing: The Rise of the Workation
Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel
Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...