Why La Clusaz has produced the best ski resort video this year…
Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick! La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...
Crystal Ski’s great new video aims to bring new skiers to the slopes
We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...
Les Arcs, Annecy, Montgenevre and other SkiDebrief 2017 Winners
SkiDebrief – the end of season wrap-up by French ski resorts – took place in Val d’Isere at the end of April 2017. As well as being an opportunity to network and share best practice, the event also saw awards handed out. ‘Les Trophées de La Montagne Française’ were designed to reward the best new...
“We want Wifi, we want cell coverage!”
We recently came across this excellent video by French organisation Cluster Montagne – part of their Mission Benchmark Digital series. The video includes interviews with ski resort professionals such as Earl Saline from the National Ski Areas Association, Leigh Hierholzer, Marketing and Communications Director at Arapahoe Basin and Jean-Pierre Chevalier, Marketing Director at Eldora Mountain...
Which is the most difficult ski resort to spell?
Some ski resorts are very difficult to spell, but which is the most difficult? One of the benefits of managing numerous Adwords accounts for our snowsports clients is that we have a great insight into what UK users are searching for. And what’s pretty clear is that there are some ski resorts that they just can’t...
18 Takeaways from Brighton SEO, September 2016
On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...