Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Marketing
Ten Facts You Should Know About The Rise Of Podcasting

Ten Facts You Should Know About The Rise Of Podcasting

Are you listening to podcasts yet? If not the chances are you will be soon… New research from Adobe Analytics shows that more people are tuning into podcasts and are heavily engaged with this audio content. Podcast mobile app usage has increased 60% in the US since January 2018 A quarter of current podcast listeners...
Les 3 Vallées announce partnership with 'Frozen II'

Les 3 Vallées announce partnership with ‘Frozen II’

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....
Mica Heliskiing score viral hit with stereotype reversal

Mica Heliskiing score viral hit with stereotype reversal

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...
Ongosa's Ski Wordsearch is great marketing

Ongosa’s Ski Wordsearch is great marketing

At Skipedia we specialise in digital marketing, but we always appreciate great marketing in any format when we see it. That’s why we liked this flyer from Ongosa – the website for booking ski instructors and guides – so much. A ‘sticky’ flyer Calling it a ‘flyer’ doesn’t really do it justice. Most flyers end...
Why La Clusaz has produced the best ski resort video this year...

Why La Clusaz has produced the best ski resort video this year…

Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick!   La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...
Crystal Ski’s great new video aims to bring new skiers to the slopes

Crystal Ski’s great new video aims to bring new skiers to the slopes

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...