Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Marketing
Google wants to replace humans with AI (and why you shouldn't!)

Google wants to replace humans with AI (and why you shouldn’t!)

TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
One Month in La Clusaz for One Euro

One Month in La Clusaz for One Euro

We’ve written before on Skipedia about ski resorts targeting the #workation market, but even with a 40% discount the rates offered for a month’s accommodation in Courchevel would still have to fit in your budget. But a month in La Clusaz for just a single Euro seems to good to be true. Partnership with Airbnb...
Digital Nomads Go Skiing: The Rise of the Workation

Digital Nomads Go Skiing: The Rise of the Workation

Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good Austrian glaciers are planning their opening, and in the case of a few lucky racers have already started Arapahoe Basin still hopes to open for the end of this season This has some early thoughts about how Australian resorts might open for their winter season All French ski areas are in the ‘green...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...