Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Marketing
The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good, the Bad and the Ugly [Ski Industry Lockdown Update]

The Good Austrian glaciers are planning their opening, and in the case of a few lucky racers have already started Arapahoe Basin still hopes to open for the end of this season This has some early thoughts about how Australian resorts might open for their winter season All French ski areas are in the ‘green...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
Ten Facts You Should Know About The Rise Of Podcasting

Ten Facts You Should Know About The Rise Of Podcasting

Are you listening to podcasts yet? If not the chances are you will be soon… New research from Adobe Analytics shows that more people are tuning into podcasts and are heavily engaged with this audio content. Podcast mobile app usage has increased 60% in the US since January 2018 A quarter of current podcast listeners...
Les 3 Vallées announce partnership with 'Frozen II'

Les 3 Vallées announce partnership with ‘Frozen II’

In a coup for Les 3 Vallées, today the world’s largest ski area announced a partnership with the much-anticipated movie ‘Frozen II’ – or as it is known in French ‘La Reine des Neiges II’. The sequel to ‘Frozen’ – the highest grossing animated film of all time – will be released on 20 November....
Mica Heliskiing score viral hit with stereotype reversal

Mica Heliskiing score viral hit with stereotype reversal

We love this new video from Mica Heliskiing. It cleverly plays on all the usual stereotyping we usually hear from couples about skiing. Except that this time it’s the wife who’s charging and the husband who takes a day off to have a massage and some time in the hot tub… Great work (ladies) and...