How do skiers want to see brands promote themselves?
I found this research from SIA (Snowsports Industries America) fascinating. 1. Don’t hassle me on social media 2. Put on a great event for me 3. Let me find your brand when I’m already thinking about snowsports 4. Definitely don’t try and reach me via TikTok You can find out more about SIA in my...
Why I’m quitting Twitter Pro…
Over the last few months, I’ve been moving my clients off Twitter. For most of the last decade I’ve enjoyed representing my clients on Twitter, especially when I ran the Les 3 Vallées account, and was able to engage with holidaymakers enjoying that wonderful ski area. But as Instagram, Snapchat, TikTok and WhatsApp arrived on...
Who are the top skiing and snowboarding influencers in the UK?
I doubt there’s anyone reading this blog who doesn’t spend time on social media every day. Depending on your age, you probably spend hours scrolling through TikTok, Instagram or Facebook. You might even be one of the remainers on Twitter, desperately hoping that Elon Musk doesn’t go completely bat-crazy. Maybe ‘the kids today’ spend too...
7 Digital Media Takeaways from the 2023 Infinite Dial Report
The Infinite Dial is the longest-running survey of digital media consumer behavior in America. It tracks mobile behaviour, internet audio, podcasting, social media, smart speakers and lots more data in the digital space. Here are our seven takeaways from this year’s report: A decade ago only half of people had a smartphone, but that has...
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Why do we love photos of ‘déneigement’?
Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow. The former is probably just...