7 Digital Media Takeaways from the 2023 Infinite Dial Report
The Infinite Dial is the longest-running survey of digital media consumer behavior in America. It tracks mobile behaviour, internet audio, podcasting, social media, smart speakers and lots more data in the digital space. Here are our seven takeaways from this year’s report: A decade ago only half of people had a smartphone, but that has...
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Why do we love photos of ‘déneigement’?
Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow. The former is probably just...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
Five Ski April Fools in 2019 That You May Have Missed
It’s that day of the year when you need to have your wits about you – on the off-chance that the April Fool you’ve come across is subtle enough to be convincing. Here are five of the Best Ski April Fools that we came across today: €50 Congestion Charge to be introduced in La Tania...
Facebook Live: Advice, Tips and Best Practice
Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year. Why go live? The most...