Why Adwords Enhanced Campaigns are not as Enhanced as they could be…
If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’. If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns. Google’s general motivation is...
Do paid search results perform better than organic search results?
We recently saw this fascinating research from Bunnyfoot suggesting paid search performs better than organic search. Consumers don’t realise paid ads are adverts Their survey showed some stand-out facts: 40% of consumers don’t realise that Google Adwords are actually ads 81% of users clicked on paid results rather than organic results It’s certainly true that...
Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...