UK Snowsports Market Twice As Large As Thought?
New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
What were the Top 10 Posts on Skipedia in 2014?
During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts? Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...
Crystal Ski Deliver On Digital Promise
Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level. Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014
Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover. In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
Crystal Ski Take Digital Customer Service to a New Level
The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...
Are Neilson being modest about their ski numbers?
TTG Digital recently carried a revealing interview with Richard Bowen-Doyle, chairman of Neilson Active Holidays since their management buy-out from Thomas Cook last year. More guests in winter, more profit in summer Among the interesting stats revealed include: The turnover is £75 million to £80 million They carry 40,000 passengers to 9 beach clubs in...