5 Things We Learned from LISTEX Online 2021
This week, the snowsports industry enjoyed one of the regular virtual networking events organised by James Gambrill of the Mountain Trade Network. The format over three days allowed private one-to-one meetings between suppliers and buyers, destinations and journalists and also featured nine forum events, covering topics from sustainability to big data, the future of snowsports...
12 Things We Learned from LISTEX 2020
While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...
14 Takeaways from LISTEX 2019
The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Facebook Live: Advice, Tips and Best Practice
Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year. Why go live? The most...
Does size matter? Scaling the UK snowsports market.
The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always been the starting point for...