14 Takeaways from LISTEX 2019
The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...
The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Facebook Live: Advice, Tips and Best Practice
Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year. Why go live? The most...
Does size matter? Scaling the UK snowsports market.
The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always been the starting point for...
19 Soundbites from the LISTEX Summer Session 2015
Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events. Here’s 19 soundbites to give you a flavour of the day: I still don’t know why shops don’t let you lick skis –...
What were the Top 10 Posts on Skipedia in 2014?
During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts? Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...