The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Why your earned media and paid media should be merging…
You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
Neilson Easter Egg campaign
Going through our emails on the weekend , we came across a great piece of marketing from Neilson. The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs. Why we liked this…...
Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....
Where are the ski companies of 1984 today?
Possibly our favourite Christmas present at Skipedia was an original 1984 copy of ‘The Sunday Times Guide to Ski and Apres-Ski’ (in association with Harpers & Queen, don’t you know…). Skiing was in a massive growth phase in 1984 Written by Alastair Scott, who had been appointed skiing editor of The Sunday Times by Andrew...
Neilson make it Yeti season with new Facebook game
The timing couldn’t be better. Only a few weeks after the press claimed that there is proof that the Yeti exists, Neilson launched their extremely addictive new Facebook game – the Ski Challenge, featuring Ziggy Snowdust, their resident Yeti. Excellent Facebook engagement The game, developed in partnership with France Montagnes, is simple to play, has...