Intersport Ski Hire back with new viral campaign
Last January we reported on Intersport Ski Hire’s great guerrilla campaign on the Paris Metro. On that occasion, they took over a Metro station for the morning, getting the brand out in front of potential customers and creating a social buzz. These new videos, posted to YouTube this week, shows that their intrepid skiers are...
Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to take over a Paris Metro station. The idea was to create a unique way of communicating their message to the public, as well as creating some cool...
Skyliners in Paris
There’s plenty of action sports around these days, and ‘highliners’ push it to limits. They love a lot of air between them and the ground. And the more dizzying the spot, the better! If you’ve seen any of the work of Seb Montaz, you’ll know to expect something special. This video, shot in Paris, follows...