Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "ppc"
Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns.  Google’s general motivation is...
Do paid search results perform better than organic search results?

Do paid search results perform better than organic search results?

We recently saw this fascinating research from Bunnyfoot suggesting paid search performs better than organic search. Consumers don’t realise paid ads are adverts Their survey showed some stand-out facts: 40% of consumers don’t realise that Google Adwords are actually ads 81% of users clicked on paid results rather than organic results It’s certainly true that...