Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "travel industry"
Travel Heat Map by Google shows importance of Search

Travel Heat Map by Google shows importance of Search

This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...
Video, Engagement & Mobile - the three key travel marketing trends

Video, Engagement & Mobile – the three key travel marketing trends

I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...