
Why I’m quitting Twitter Pro…
Over the last few months, I’ve been moving my clients off Twitter. For most of the last decade I’ve enjoyed representing my clients on Twitter, especially when I ran the Les 3 Vallées account, and was able to engage with holidaymakers enjoying that wonderful ski area. But as Instagram, Snapchat, TikTok and WhatsApp arrived on...

Who are the top skiing and snowboarding influencers in the UK?
I doubt there’s anyone reading this blog who doesn’t spend time on social media every day. Depending on your age, you probably spend hours scrolling through TikTok, Instagram or Facebook. You might even be one of the remainers on Twitter, desperately hoping that Elon Musk doesn’t go completely bat-crazy. Maybe ‘the kids today’ spend too...

Interview with Thibaut Loubere, Community Manager, Val Thorens
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. Q: This is your first...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…
We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...

Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...