Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Posts tagged "youtube"
How do skiers want to see brands promote themselves?

How do skiers want to see brands promote themselves?

I found this research from SIA (Snowsports Industries America) fascinating. 1. Don’t hassle me on social media 2. Put on a great event for me 3. Let me find your brand when I’m already thinking about snowsports 4. Definitely don’t try and reach me via TikTok You can find out more about SIA in my...
Crystal Ski's 'Confessions' video nails how ski 'addicts' feel...

Crystal Ski’s ‘Confessions’ video nails how ski ‘addicts’ feel…

Just before half-term Crystal Ski released a new video that nails exactly how skiing and snowboard ‘addicts’ feel about their sport. “It’s been 285 days since my last ski trip…” Set in the style of an AA or NA meeting, ‘Confessions’ is perhaps the first SA (‘Snowlovers Anonymous’?) meeting. Funny, but not widely seen It’s...
Why La Clusaz has produced the best ski resort video this year...

Why La Clusaz has produced the best ski resort video this year…

Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick!   La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...
Crystal Ski’s great new video aims to bring new skiers to the slopes

Crystal Ski’s great new video aims to bring new skiers to the slopes

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...
Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
Crystal Ski staff star in their new viral video

Crystal Ski staff star in their new viral video

We were impressed with Crystal Ski’s recent video ‘The Mountain is Yours‘, released last week. Filmed in Hintertux in April 2015, the short film depicts five amusing ski stereotypes: the Mile Muncher, the Gadget Guru, the Piste Princess, the Park Rat and the Apres Animal.   Crystal staff, rather than models Rather than using models,...