The 2022 Skift State of Travel Report is packed full of data with 175 insights over 194 pages. Too long? We took a look and picked out these highlights for you:
Covid devastated International Tourism
Twenty years of consecutive growth (barring a small dip in 2009) were wiped out in one single year (2020) thanks to the global pandemic.
China was the largest country for outbound tourism
Although China has been slower than other nations to recover since Covid, pre-pandemic it was the single most important market for outbound tourism spend…by a long way.
Digital Nomads are on the rise
Since 2016 there has been an increase in searches for the term ‘digital nomad’, but search volume has almost doubled since the pandemic.
Sustainability is more important
All global markets have seen an significant increase in the way sustainability is perceived since Covid. It was interested to note that travellers in emerging markets India and China both now consider sustainability more important than in the UK and the US.
Offsetting has a long way to go
The gap between those willing to offset and those doing it is huge, with only 1% actually prepared to pay.
Beware of greenwashing
Consumers are cynical of companies’ sustainability policies, with almost one third suspecting ‘greenwash’ is at play.
Exponential growth in internet use
The growth in the number of users of the Internet has been exponential since the later years of the last century, with more users in East Asia/Pacific than any other region.
