Skipedia offers marketing consultancy for the snowsports industry. It was founded by Iain Martin, host of The Ski Podcast.
Iain has been working in the ski industry since 1988, when he did his first ski season. His connection to skiing goes right back to 1962, and his first ski business was in the 80s.
Prior to Skipedia, Iain founded Natives.co.uk in 1999 – a community for season workers offering recruitment, training courses, merchandise and events.
Natives grew to become an integral part of the British snowsports industry. In 2006, Iain sold a majority share in the company to the Friday Media Group.
Iain is an award-winning journalist writing about ski and adventure sports. He is a regular speaker at industry forums and events.
In 2017, Iain created award-winning The Ski Podcast, which now has more than 250 episodes to listen to.
In 2019 Iain founded Ski Flight Free – a campaign to try and encourage skiers to take the train or drive to ski resorts instead of flying.
His remaining time is spent parenting twins and training for triathlons and ultramarathons.
