Skipedia offers marketing consultancy for the travel industry, particularly for the market we know best – snowsports. It was founded by Iain Martin.

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Our close working relationship with other specialists in the industry allows us to offer an integrated portfolio of marketing services to clients. In addition, we work closely with a team of UK experts hand-picked to offer the best graphic design and website design.

Iain has been working in the travel industry since his first ski season in 1988/89. His connection to ski resorts, however, goes right back to 1962, and his first ski business was in the 80s.

Prior to Skipedia, Iain founded – a community for season workers with revenues from recruitment, training courses, merchandise and events.

The company was started in 1999 in a one-bedroom flat in Twickenham and grew to become an integral part of the British snowsports industry.

In 2006, Iain sold a majority share in the company to the Friday Media Group, and May 2011 left Natives to form Skipedia.

As well as running Skipedia, Iain is an award-winning journalistwriting for various publications about ski and adventure sports. He is often a speaker at industry forums and events.  

In 2017, Iain created award-winning The Ski Podcast, which now has more than 170 episodes to listen to.

In 2019 Iain founded Ski Flight Free – a campaign to try and encourage skiers to take the train or drive to ski resorts instead of flying.

His remaining time is spent parenting twins and training for triathlons and ultramarathons.